Pick n Pay is one of South Africa’s most established and trusted supermarket franchises, recognised for its strong focus on quality, affordability, and community service. Founded in 1967, Pick n Pay has grown into one of the largest retail chains in Africa, with hundreds of stores spanning various formats, including supermarkets, hypermarkets, and convenience outlets. The brand’s commitment to providing customers with great value and fresh products has helped it become a household name across South Africa and beyond.

Pick n Pay’s success lies in its customer-centric approach. The brand offers a wide range of products, from fresh produce, bakery items, and butchery selections to groceries, household goods, and everyday essentials. Many stores also include deli counters, ready-made meals, and in-store bakeries, catering to the growing demand for convenience and quality. Pick n Pay’s ability to combine competitive pricing with excellent service has built strong loyalty among South African shoppers.

For franchisees, Pick n Pay offers a proven and well-supported business model that benefits from decades of experience in retail. Franchise owners receive comprehensive support, including assistance with site selection, store design, supply chain management, and staff training. The franchise system is designed to ensure operational efficiency and consistency across all stores, enabling franchisees to maintain high standards while focusing on their customers and communities.

Marketing and brand recognition are among Pick n Pay’s greatest strengths. As one of the most recognisable brands in South Africa, the company regularly invests in national advertising, loyalty programs, and digital engagement through its Smart Shopper program. These initiatives not only attract customers but also encourage repeat visits, ensuring strong store performance for franchisees.

Pick n Pay’s franchise model is adaptable, offering opportunities for entrepreneurs to operate stores of different sizes and formats, from large supermarkets to smaller neighbourhood stores. This flexibility allows franchisees to meet the needs of various markets—urban, suburban, or rural—while still benefiting from the brand’s extensive supply chain and operational expertise.

For those seeking a stable and respected business opportunity in South Africa’s retail sector, Pick n Pay stands out as a franchise that combines heritage, innovation, and community values. With its strong brand reputation, robust support systems, and commitment to excellence, Pick n Pay continues to be a leader in the country’s supermarket industry and a trusted partner for franchise investors.