Sorbet is one of South Africa’s leading beauty and wellness franchise brands, known for its professional salon services, welcoming atmosphere, and strong focus on customer care. Since its founding in 2005, Sorbet has grown rapidly, becoming a household name in the beauty industry with hundreds of stores across the country. The brand offers a full range of beauty treatments and products, designed to help customers look and feel their best in a friendly, inclusive, and uplifting environment.

Sorbet’s service offering is extensive and caters to a broad audience. The franchise’s salons provide treatments such as manicures, pedicures, facials, waxing, massages, and skincare consultations. In addition to its traditional salons, the brand has expanded its concept through Sorbet Drybars, Sorbet Man grooming lounges, and Sorbet Nailbars—each catering to specific market segments. This multi-format approach allows Sorbet to reach a wide variety of customers while maintaining its consistent standards of quality and service.

At the heart of Sorbet’s success is its philosophy of service excellence and empowerment. The brand operates on the belief that beauty is not just about appearance, but also about confidence and self-care. This ethos extends to how the franchise treats both its customers and its franchise partners, fostering a positive and supportive culture that drives long-term success.

For franchise owners, Sorbet offers a proven business model built on strong brand recognition and comprehensive support. Franchisees receive full training in salon operations, customer experience, staff management, and product knowledge. The company also provides ongoing assistance in marketing, logistics, and business development, ensuring that franchise owners can operate efficiently while focusing on delivering excellent service.

Sorbet has developed a powerful brand identity that resonates deeply with South African consumers. Its cheerful branding, engaging social media presence, and community involvement have helped it build a loyal customer base. National marketing campaigns and partnerships with leading beauty product brands further strengthen its visibility and credibility in the market.

For entrepreneurs passionate about beauty, wellness, and customer service, Sorbet presents an exciting franchise opportunity. With its strong support network, growing customer demand, and well-established market presence, Sorbet continues to lead the way in South Africa’s beauty industry—bringing joy, confidence, and care to every client who walks through its doors.