Mugg & Bean is one of South Africa’s most beloved and established coffee shop franchises, known for its generous portions, freshly brewed coffee, and warm, welcoming atmosphere. Since opening its first store in Cape Town in 1996, Mugg & Bean has become a staple in shopping centres and high streets across the country, offering customers a unique blend of quality, comfort, and hospitality. The brand has grown to represent more than just a café — it’s a place where people meet, connect, and enjoy life’s everyday moments over a great cup of coffee.

At the heart of Mugg & Bean’s success is its commitment to quality and generosity. The brand’s tagline, “The Home of Generosity,” perfectly captures its philosophy — from the size of its meals to the warmth of its service. Customers can choose from a wide range of menu items, including hearty breakfasts, gourmet sandwiches, fresh salads, decadent cakes, and, of course, expertly roasted coffee. Mugg & Bean’s bottomless coffee has become a signature feature, offering unlimited refills of freshly brewed filter coffee, ensuring guests always feel at home.

Each Mugg & Bean store is designed to create a cosy, inviting environment where guests can relax, work, or catch up with friends. The brand’s attention to detail — from its rustic décor to its friendly service — has helped it cultivate a loyal customer base that spans generations. Whether for a quick coffee break, a business meeting, or a leisurely meal, Mugg & Bean offers an experience that feels both premium and personal.

For entrepreneurs, Mugg & Bean offers a well-established franchise opportunity backed by the strength of Famous Brands, one of South Africa’s leading franchising groups. Franchisees receive comprehensive training, marketing support, and operational guidance to ensure consistency and success across all outlets. The franchise model is adaptable, with options for sit-down restaurants, on-the-go kiosks, and smaller coffee-focused formats, making it suitable for various locations and investment levels.

Mugg & Bean’s continued success lies in its ability to evolve with customer needs while staying true to its core values of generosity, quality, and community. Its focus on great food, excellent coffee, and heartfelt service has made it a household name in South Africa’s coffee culture.

For aspiring business owners, Mugg & Bean represents more than a coffee franchise — it’s a chance to join a brand built on passion, excellence, and a genuine love for bringing people together over exceptional food and coffee.