Burger King is one of the world’s most recognisable burger franchises, and since entering the South African market in 2013,…
RocoMamas is one of South Africa’s most exciting and fast-growing casual dining franchises, renowned for its bold attitude, rock ‘n roll energy, and handcrafted burgers. Since opening its first restaurant in Johannesburg in 2013, RocoMamas has quickly become a fan favourite across the country — and beyond — for its mouth-watering Smashburgers, loaded fries, and legendary milkshakes. The brand’s fun, rebellious personality and focus on fresh, made-to-order meals have helped it carve a unique space in South Africa’s vibrant restaurant scene.
At the core of RocoMamas’ appeal is its dedication to authenticity and flavour. The brand’s signature Smashburger — made by pressing fresh beef onto a hot grill to create a caramelised, flavourful crust — has become a South African icon. Alongside its burgers, RocoMamas offers an extensive menu that includes ribs, wings, nachos, and decadent desserts, all prepared with high-quality ingredients and a touch of creativity. Customers also love the brand’s “build-your-own burger” concept, which allows them to customise their meal exactly the way they like it.
Beyond its delicious food, RocoMamas is known for its distinctive restaurant experience. Each outlet is designed with an urban, edgy aesthetic featuring graffiti-inspired décor, industrial finishes, and upbeat music that create an energetic, social atmosphere. Whether dining in with friends, ordering takeaway, or enjoying delivery, RocoMamas delivers a consistent and memorable experience that keeps customers coming back for more.
For entrepreneurs, RocoMamas offers a proven franchise model that blends creativity with operational efficiency. As part of the Famous Brands group — one of Africa’s leading food franchising companies — franchisees benefit from world-class training, marketing support, supply chain management, and ongoing operational assistance. From site selection and store setup to staff development and customer engagement, RocoMamas provides all the tools needed to run a successful business under a highly recognisable brand.
The brand’s strong focus on innovation, quality, and customer experience continues to drive its growth. Its appeal spans a wide demographic, from students and young professionals to families looking for a fun dining experience.
With its combination of great food, strong branding, and dynamic franchise support, RocoMamas stands out as one of South Africa’s leading restaurant franchises. For business owners seeking a bold, energetic, and modern brand to invest in, RocoMamas offers the perfect opportunity — delivering success with a side of attitude and a whole lot of flavour.









