Steers is one of South Africa’s most established and beloved fast food franchises, renowned for its flame-grilled burgers, crispy chips, and unmistakable smoky flavour. Founded in the 1960s, Steers has become a cornerstone of the country’s quick-service restaurant industry, winning over generations of customers with its commitment to quality, taste, and authenticity. Today, the brand operates hundreds of outlets across South Africa and continues to expand both locally and internationally.

At the heart of Steers’ success is its focus on flame-grilled perfection. The menu features a variety of burgers made from 100% pure beef, freshly prepared and cooked over an open flame to deliver the distinctive taste that has become the brand’s signature. Alongside its famous burgers, Steers also offers a selection of chicken meals, wraps, ribs, and vegetarian options, catering to a broad range of customer preferences. Of course, no Steers meal is complete without its legendary hand-cut chips, widely regarded as some of the best in the fast food industry.

For franchisees, Steers offers a tried-and-tested business model with a strong track record of success. As part of the Famous Brands group, South Africa’s leading franchisor in the food and beverage sector, Steers franchise owners benefit from extensive operational support, marketing expertise, and access to an established supply chain. New franchisees receive comprehensive training in every aspect of restaurant management, from food preparation and service standards to marketing and business administration.

Brand recognition is one of Steers’ greatest strengths. With decades of consistent quality and creative marketing campaigns, the brand has built a loyal customer base across South Africa. Its catchy slogans, memorable advertising, and strong social media presence keep Steers top-of-mind among consumers looking for great-tasting, satisfying meals. Franchisees benefit from this national visibility and the ongoing promotional efforts that drive steady customer traffic.

Steers outlets are designed for flexibility, operating successfully in shopping centres, service stations, high streets, and even drive-through formats. This adaptability makes it an attractive option for entrepreneurs seeking to invest in a proven, well-supported franchise.

For investors and business owners alike, Steers represents an opportunity to join a proudly South African success story. With its powerful brand heritage, commitment to flavour, and strong franchise systems, Steers continues to set the standard for flame-grilled fast food in South Africa—delivering great taste, value, and growth potential for franchise partners.