John Dory’s is one of South Africa’s most popular seafood and sushi restaurant franchises, known for its fresh flavours, family-friendly atmosphere, and warm hospitality. Established in 1996 in Durban, KwaZulu-Natal, the brand has grown from a single coastal eatery into a well-loved national chain with locations across the country. Today, John Dory’s operates under the Spur Corporation, one of South Africa’s most successful restaurant groups, and continues to uphold its reputation for serving high-quality seafood, sushi, and grilled dishes in a relaxed, welcoming setting.

At the heart of John Dory’s success is its commitment to offering great food made with care. The menu features a wide selection of seafood favourites, including grilled or fried fish, calamari, prawns, and mussels, alongside an extensive sushi range that caters to both traditional and contemporary tastes. In addition, customers can enjoy a variety of steak, chicken, and vegetarian options, making John Dory’s a versatile dining destination for all. Each dish is prepared using fresh, sustainably sourced ingredients to ensure consistent quality and flavour.

The brand’s coastal-inspired décor, friendly staff, and laid-back dining environment reflect its origins and commitment to creating memorable experiences for guests. With its vibrant atmosphere and family-focused approach, John Dory’s appeals to a broad audience — from families enjoying weekend meals to friends gathering for sushi and cocktails. The restaurant also offers regular promotions and loyalty programs, ensuring great value for customers while maintaining strong relationships with its community.

For entrepreneurs, John Dory’s offers an exciting franchise opportunity within South Africa’s thriving casual dining sector. Backed by the extensive experience and support of the Spur Corporation, franchisees gain access to a proven business model, comprehensive training, marketing assistance, and operational guidance. This support includes everything from site selection and restaurant setup to menu development and staff training, ensuring franchise owners can confidently operate and grow their businesses.

In addition to its focus on quality dining, John Dory’s is also committed to environmental sustainability. The brand partners with certified suppliers to promote responsible fishing practices, helping to protect marine ecosystems while providing customers with ethically sourced seafood.

With its blend of delicious food, strong brand reputation, and proven franchise structure, John Dory’s continues to be a standout name in South Africa’s restaurant industry. For entrepreneurs seeking a rewarding investment in a trusted and established brand, John Dory’s offers the perfect opportunity — combining great taste, strong values, and long-term success.