Introduction to The Alternative Board The Alternative Board® (“TAB”) makes a difference in the lives of business owners and their…
Xpresso Café is one of South Africa’s most exciting and accessible coffee shop franchises, offering high-quality coffee and freshly prepared treats — all at affordable prices. Founded on the belief that great coffee should be available to everyone, Xpresso Café has built its reputation around value, convenience, and quality. The brand’s innovative business model, which focuses on affordability without compromising taste or experience, has made it a favourite among South African coffee lovers.
What sets Xpresso Café apart from other coffee brands is its unique pricing model. Every item on the menu is priced at a single, low price point, making it simple, transparent, and budget-friendly for customers. This concept has resonated strongly in the South African market, attracting a broad customer base ranging from students and professionals to families on the go. Despite its affordability, Xpresso Café never sacrifices quality — every cup of coffee is crafted using premium beans and expertly prepared to deliver rich flavour and satisfaction.
The menu at Xpresso Café includes a range of espresso-based beverages such as cappuccinos, lattes, Americanos, and iced coffees, as well as a delicious selection of baked goods, snacks, and light meals. The brand places emphasis on freshness, consistency, and service, ensuring that every visit is a pleasant experience. Many stores are conveniently located in high-traffic areas such as shopping centres, office parks, and transport hubs, making them easily accessible for busy customers seeking a quick caffeine fix or a relaxing break.
For entrepreneurs, Xpresso Café offers an attractive and affordable franchise opportunity in South Africa’s growing coffee industry. The franchise model is designed for simplicity and scalability, requiring relatively low startup costs compared to traditional coffee shop models. Franchisees receive full support from head office in areas such as store setup, equipment sourcing, staff training, marketing, and day-to-day operations. Ongoing support ensures that franchisees can maintain consistent service and brand standards while focusing on growing their customer base.
Xpresso Café’s strong branding, modern design, and community-driven approach have helped it grow rapidly across the country. The franchise’s combination of quality, affordability, and efficiency has proven highly successful in South Africa’s competitive food and beverage sector.
For investors and coffee enthusiasts alike, Xpresso Café represents a unique opportunity to be part of a growing brand that is changing the way South Africans enjoy their daily coffee — one affordable, great-tasting cup at a time.









