What is a franchise resale? Definition and Meaning

A franchise resale refers to the sale of an existing franchise by its current owner. Instead of starting a new franchise from scratch, potential buyers have the opportunity to purchase a successful and established franchise business. This can be an attractive option for entrepreneurs who want to bypass the initial challenges and uncertainties that come with starting a new franchise.

Why franchise resales are popular amongst new entrepreneurs

Franchise resales have gained popularity among new entrepreneurs for a variety of reasons. First and foremost, purchasing a franchise resale allows aspiring business owners to skip the often challenging and uncertain process of starting a new franchise from scratch. With a resale, they are essentially stepping into an already established business, complete with a proven concept, an existing customer base, and operational systems in place.

Another appealing aspect of franchise resales is the potential for a lower purchase price compared to starting a new franchise. This can be particularly enticing for entrepreneurs with limited budgets or who want to minimise their financial risk.

Additionally, franchise resales offer the opportunity to enter a market with an established brand name and reputation. This can provide a significant advantage over starting a new business, as brand recognition can help attract customers and instil trust in potential clients.

Overall, franchise resales provide new entrepreneurs with a pathway to business ownership that offers a combination of stability, reduced risk, and the potential for faster growth. With these advantages, it’s no wonder why franchise resales have become a popular choice for those looking to embark on their entrepreneurial journey.

How to find franchise resales

If you’re interested in purchasing a franchise resale, the next step is to find out which resales are available for sale. The most effective way to do this would be to use our range of franchise resale opportunities at Franchiseek South Africa to find your ideal franchise resale by budget, preferred location, and industry. By exploring our extensive franchise directory, you can increase your chances of finding the perfect franchise resale that aligns with your goals and aspirations.

How to value a franchise resale

When valuing a franchise resale, there are several factors to consider. First and foremost, it’s essential to review the franchise businesses financials thoroughly. Look at the revenue, expenses, and profitability to understand the franchise’s financial health. Additionally, consider the location and market potential of the business. A franchise resale in a highly desirable area may have a higher value. Take into account the reputation and brand recognition of the franchise as well. A well-known and respected brand will typically command a higher price. Finally, consult with professionals, such as accountants or business valuation experts, to ensure you accurately assess the value of the franchise resale. Valuing a franchise resale requires careful analysis and consideration of various factors, but you can make an informed decision with the right approach.


A franchise resale refers to selling an existing franchise by its current owner. This allows potential buyers to bypass the challenges of starting a new franchise and instead purchase a successful and established business. The benefits of purchasing a franchise resale include entering the market with an established business, having an existing customer base and operational systems, and potentially negotiating a lower purchase price. To find franchise resales that are for sale, you can search our large directory of franchise resale opportunities at Franchiseek South Africa. When valuing a franchise resale, consider factors such as financials, location, market potential, and brand recognition. By carefully considering these factors, you can make an informed decision and increase your chances of success in the franchise resale market.

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