The Two Nonexistent Terms in Franchising


Franchising is a popular business model that allows entrepreneurs to start and operate their own businesses under an established brand. While it offers many benefits, two terms are often used incorrectly or misunderstood in the franchising world: Guaranteed Success and Passive Income.

1. Guaranteed Success
One of the most common misconceptions about franchising is that it guarantees success. While franchising does offer a proven business model and support from the franchisor, success is not guaranteed. Like any other business, a franchise requires hard work, dedication, and effective management. Factors such as location, market conditions, competition, and the skills of the franchisee all play a role in determining the success of a franchise. Franchisees must be prepared to put in the effort required to make their business successful. 

Another important factor is choosing a franchise with market potential. Franchiseek SA has many articles in our news section on the factors to consider when choosing a franchise to buy. Of vital importance is a passion and active interest in the business, which leads to the next point. 

2. Passive Income
Another term that is often misunderstood in the context of franchising is “passive income.” While some may view franchising as a way to generate passive income, successful franchise ownership requires active involvement. Franchisees are responsible for managing their business, overseeing day-to-day operations, and ensuring the franchise meets its performance targets. While franchising can provide a source of income, it is not passive and requires ongoing effort and involvement.

Most franchisors prefer franchisees to be owner-operators or spend most of their time at the business, which they specify in the franchise agreement. If the franchisor agrees to a franchisee appointing a manager, it’s advisable to give the franchisee a form of shares or profit-share in the business to simulate owner involvement. 


While franchising offers many benefits, prospective franchisees need a realistic understanding of what it entails. Success is not guaranteed; owning a franchise requires active involvement and hard work. By understanding these two nonexistent terms in franchising, aspiring franchisees can make informed decisions and set realistic expectations for their franchising journey.

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